Jumbo Sports new partner of the Tulp Hoofdklasse

The cooperation runs up to and including the 2028 Olympics and underlines both parties' ambition to further professionalise Dutch top hockey.

With the agreement, Jumbo Sports is explicitly committed to sustainable growth within the hockey market. 'With this partnership we connect the very best of two worlds: top sport and top equipment,' says Willem Broekhuijse, commercial director of Jumbo Sports. 'The Tulp Hoofdklasse stands for dynamism, quality and passion - values that perfectly align with our brand. We want to take the hockey experience to the next level with our specialism and complete offering.'

Tulp Hoofdklasse also reacted with delight to the partnership. Rob Almering, director HHcv: 'That a party like Jumbo Sports now commits to us, alongside main sponsor Tulp Keukens, is confirmation that we are on the right track. This partnership enables us to take new steps together in the further development of the league.'

With Jumbo Sports as a partner, the Tulp Hoofdklasse strengthens its position as one of the strongest hockey competitions in the world. The partnership lays a foundation for joint initiatives to increase both the visibility and experience of hockey.