Staatsloterij new title sponsor of the Hoofdklasse

Rob Almering, director of the Hoofdklasse Hockey CV: 'With Staatsloterij, we welcome not only another strong naming partner, but above all an organisation that emphatically endorses the importance of sport and social impact. Together, we are committed to further growth, connection and the development of a sustainable model for top hockey in the coming years.

At the same time, we express our great appreciation for the years of support and trust from Tulp Keukens. We are therefore delighted that they remain linked to Hoofdklasse hockey as an official partner.'

Further strengthening hockey

As a named title sponsor, Staatsloterij wants to further strengthen Hoofdklasse Hockey Women and Hoofdklasse Men. These leagues are the stage for top hockey, where talent develops, players compete for the national title and dream of European club hockey, European Championships, World Cups and the Olympics. At the same time, it is a league that hockey fans enjoy every week, along the field and through sports media.

Michael Kastelijns, managing director lotteries of Nederlandse Loterij, of which Staatsloterij is part: 'Staatsloterij is proud to attach its name to Hoofdklasse Hockey Women and Men. Our proceeds benefit Dutch sport and, as the main sponsor of TeamNL, we are already closely involved with talent and top sport in orange. We look forward to now also working with the premier league clubs to further strengthen hockey.

Staatsloterij succeeds Tulp Keukens as the namesake of Hoofdklasse Hockey. 'We are grateful to Tulp Keukens for their great contribution to Dutch top hockey and for the careful transfer. This allows us to continue the naming rights sponsorship smoothly,' Kastelijns said.

Erik Gerritsen, general director KNHB: 'We are delighted with the strengthening of Staatsloterij's position in hockey through the naming partnership of our beautiful premier league competition. And happy that we have been able to play a role in connecting Staatsloterij and the HHCV.'

About Staatsloterij
Staatsloterij supports Dutch hockey as the main sponsor of TeamNL and since the 2025-2026 season as an official partner associated with Hoofdklasse Hockey. Staatsloterij is the oldest lottery in the Netherlands - founded in 1726 - and is celebrating its 300th anniversary this year. There are 16 draws every year; 12 regular draws (every 10th of the month), the King's Day draw, the Dream Salary draws on 1 July and 1 October and the New Year's Eve draw.

State Lottery is a game of Dutch Lottery. Every year, Nederlandse Loterij gives almost all its proceeds to Dutch sports through NOC*NSF, to 18 charities in the field of health, exercise and welfare and to Dutch society through the Ministry of Finance. In 2025, €53.8 million went to Dutch sports, of which over €1.8 million went to the KNHB.